The Creativity Machine is an Applied Creativity tool from Feel Center that takes its inspiration from the book “Ideas that make… How to Find Them. Maximising Industrial Creativity’ by Michael Joly.
The machine represents the creative process, consisting of two aspects: the first represents the method, which consists of the structure of the machine, the bases, columns and arrows. The second represents the randomness, contaminations and connections and consists of the wheels that turn and stop randomly.
The creativity machine is used in Feel Center’s creativity workshops and is also useful for sales innovation and problem solving.