Problem Solving and Innovation2022-08-09T17:24:01+02:00

Feel Center has structured training courses based on experiential formats in the areas of Problem Solving and Applied Innovation and Creativity.

Problem Solving

The Feel method helps companies visualize and apply problem solving principles, including turning problems into equations.

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Feel Center proposes a variety of solutions based on Innovation and Applied Creativity to make the company adaptive and flexible to continuous market developments.

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Problem Solving

Feel Centre helps companies visualise and apply problem solving principles and techniques at work. Also through lectures/performances in the corporate theatre, which stimulate and actively involve the audience.

  • Learning Problem Solving principles and techniques

  • How to apply the principles to processes (specification, development, debugging, prevention)

  • Useful mathematics: numbers and measurements for understanding and communicating

  • Are computers solving problems?

  • Creativity applied to work and adherence to schedules

  • Italian comedians and many cases and examples

  • Process Model for each office/department

  • Introduction of measurement for each office/department

  • Concepts and Tools for Calculating the Cost of Non-Quality by Department

  • Concepts and tools for setting individual goals

  • Tools for the Prevention of Internal Non-Conformities

  • Quality Communication Tools

  • Mapping “who knows what”

  • Mapping “who works with whom”

  • Inventory of all forms, active procedures and company letters

  • List of benefits and achievable goals for each area

  • Strategy for internal and external access to information

  • An electronic register that helps prevent and create value by assigning, managing and monitoring problems at all levels

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Aldo reggiani


“Contact me for a personalised study on Problem Solving”
“If you have any doubts or questions, please find the Faq at the bottom or call us directly.”
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Problem Solving with Enterprise Theatre

With this methodology, a team tackles problems by constructing not only solutions, but also audio-visual products that narrate, through metaphors, the path used.

The Route is divided into 6 phases :

Playful activities with a theatrical matrix, aimed at creating a cohesive group, experimenting with doing rather than thinking, and overcoming all resistance to prepare for the creative work of subsequent meetings.

In this phase, the proposed theme or themes are analysed, to define the internal dynamics and clarify their very nature. Practical theatrical experiences such as “the process”, or “the pros and cons” or “the structured debate” will be used, to bring out all the different points of view related to the theme.

The points of view become real characters and meet in a theatrical space, reacting differently to the stimuli proposed by the theme. In this phase, the participants begin to expose themselves by taking a position in relation to the theme.

The various points of view are staged using models and texts borrowed from the theatre or cinema. Participants try their hand at interpreting theatre or film texts of characters carrying the theme. In this way they can experience possible solutions for themselves, ‘protected’ by the role of the character.

The theme is taken up with the possible solutions identified in the previous meeting. Improvisation meetings are organised, where participants put themselves on stage, using the solutions found and shared in the previous meetings. At the end of the session, the best tool for transferring the shared journey to the outside world is identified.

Writing and rehearsing for a video or format to tell the story of the journey.

Video filming within the company.

Editing, video delivery and projection.

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Innovation and Applied Creativity

The Feeling & Sales Method ©, the services, products and tools we offer, are the result of investments in Research and Development, which we consider fundamental to our business.
Feel Centre treats creativity in a systematic way and considers it an art to create relationships, always new, between human needs and tools. It uses a Creativity Machine for training salespeople, which enables the two sides of our brain, the rational analytical side and the side of the imagination, to be activated simultaneously.
Send a request

Innovation and Applied Creativity

The Feeling & Sales Method ©, the services, products and tools we offer, are the result of investments in Research and Development, which we consider fundamental to our business.
Feel Centre treats creativity in a systematic way and considers it an art to create relationships, always new, between human needs and tools. It uses a Creativity Machine for training salespeople, which enables the two sides of our brain, the rational analytical side and the side of the imagination, to be activated simultaneously.
Send a request

Innovate products and/or business processes

  • Mapping “who knows what”

  • Mapping “who works with whom”

  • Inventory of all forms, active procedures, business letters

  • List of benefits and achievable goals for each area

  • Strategy for accessing information from within and without

  • Morphological Analysis
  • Discovery Matrix
  • Trees of ideas
  • Vision Board
  • Brainstorming
  • An electronic registry that helps prevention and create value by assigning, managing, and monitoring problems at all levels

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Creativity Machine

The Creativity Machine is an Applied Creativity tool from Feel Center that takes its inspiration from the book “Ideas that make… How to Find Them. Maximising Industrial Creativity’ by Michael Joly.

The machine represents the creative process, consisting of two aspects: the first represents the method, which consists of the structure of the machine, the bases, columns and arrows. The second represents the randomness, contaminations and connections and consists of the wheels that turn and stop randomly.

The creativity machine is used in Feel Center’s creativity workshops and is also useful for sales innovation and problem solving.

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Aldo Reggiani


“Did you know that all Feel Center solutions are encapsulated in the Feel Center City platform?
Contact us and we will be happy to explain the details to you.”

06 69324197

Partners & Community

Why companies choose Feel Centre

Feeling & Sales Method ©

Engaging participative techniques

Constant presence in the field

Innovation and Technology

Service measurability and financeability

Feel Center

Digital platforms and innovative tools

Feel Center and the Enterprise Theater

Feel Centre operates through lecture-shows, which aim to introduce sales, problem solving and process and product innovation techniques, aimed at generating value for companies.
Contact us to find out more

Feel Center and Cinema

Thanks to its theater and film facility, Feel Center  produces film products for educational purposes and customizable to the needs of its clients.
Over the years, there have been many film initiatives with various partners and clients, including Rai Cinema, Telecom Italia, Fides and Acea.
Contact us to find out more

Feel Center City

Learning & Gaming

Feel Center’s interactive training city, fully customisable for corporate customers. A community of corporate academies, with Learning tools, Virtual Gaming and learning path tracking.
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Goodbye Selling

E-Learning and Reverse Coaching™

Feel Center’s technologically advanced learning and gaming platform. Designed to increase participation and exchange of experience between users in a peer-to-peer process.
Discover Goodbye Selling

All the formative paths of
Feel Center

Feel Center places emphasis on results.
For this reason, before each training project, it conduces an analysis by agreeing with the client on realistic and measurable goals to be achieved.
Projects are consequently implemented according to the client’s needs and characteristics, based on three areas of focus:

Art of Selling

Feel Center has devised a range of practical and tested solutions to increase the sale performances of companies.

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Feel Center answear your questions

What does a typical Feel Centre project consist of to increase sales?2022-08-10T15:44:58+02:00

It starts with the turnover increase targets agreed with the customer. It then goes on to study the customer’s current business systems, analysing the processes and breaking them down into micro-processes. Then procedures, equipment, quality standards and various inputs are reviewed. It concludes with the training of salespeople on a platform or in the classroom and with coaching in the field.

How do you increase sales in shops and shops?2022-08-10T15:45:41+02:00

The pattern is always the same: measurable objectives, analysis of numbers, processes and people. Practical training and coaching in the shop, where, surprisingly, we also bring in actors, trainers, who pretend to be customers.

How do you increase sales in call centers?2022-08-10T15:46:15+02:00

Call centres are always in our hearts, because the Feeling & Sales method was created to turn call centres into feel centres, and with this method our customers have achieved great results.

The method is taught to telephone operators, with little theory and much practice. The main teaching tool is not slides, but the telephone pair, which allows a lecturer and an operator, both on headphones in contact with real customers.

Even in call centres we use actors, i.e. trainers who make phone calls playing the part of the customer, polite, rude, know-it-all, aggressive, depressed, etc. After the call they comment on the result and consolidate the learning.

The best thing is that a few motivated operators trained in the Feel Method operate within a call centre as a mother yeast, becoming tutors to other learners. In fact, let us say that if one does not become the tutor of another colleague, one’s learning path cannot be called finished.

How does a Sales Workshop work?2022-08-10T15:46:38+02:00

One starts with a product or service to be sold and studies its characteristics. For each characteristic, a set of benefits for the customer is systematically identified. These benefits (i.e. how the customer’s life changes if he buys the product or service) are visualised, i.e. turned into images, with a vision board, or video clips. Then we simulate with actors the relationship between customer and seller, who must propose to the customer the benefits, not the features, of the product/service. Finally we make a sales plan and go selling with the trainees.

What does the customised Feel Center City learning platform consist of?2022-08-10T15:47:01+02:00

Our learning and gaming platform can be customised for our customers, incorporating the content most useful to the customer, as well as their logo and colours.

The customised platform is co-designed with the customer and his employees, who learn how to assemble the various components, as if they were IKEA furniture, and how to use them.

Before starting out, however, we do a feasibility study that shows what economic benefits the customer will gain from the platform, how he will be able to use his platform not only in training, but also as a marketing tool, with which subsidised or non-repayable funding he will be able to purchase it.

But how can you be experts in so many different fields?2022-08-10T15:47:23+02:00

We are sales experts, method experts, not industry experts. Companies have the sales skills in-house to increase sales, but they often don’t use them, and we help them to do so, quickly and cheaply. Sometimes all it takes is to analyse in detail what a company’s top performer salespeople do, format their working methods, teach them to low performers who become medium performers, and then turn the medium performers into top performers who mentor other salespeople, cascading.

What has maths got to do with business?2022-08-10T15:48:22+02:00

We start with the Sales Equation V = need/dream – Effort – Risk – Price, a simple equation, as are the equations of Newton, Bernoulli, Faraday, Clausius and Einstein, equations that changed the world, on which we produced the film La Direzione del Tempo for RAI Cinema. Link to Trailer

But mathematics also allows us to predict the business results of 50, 100, 1,000 salesmen by analysing a statistically significant sample of them, say 20 out of 1,000, drawing the Gaussian curve of their performance.  Then we act on the other 980, first by tightening the Gaussian, i.e. smoothing their working methods, and then, at a later stage, moving it to the right in the graph. It sounds complicated, but it is not if you work with method, mathematical tools and clear ideas.

What data and information do you need to make an offer?2022-08-10T15:44:36+02:00

To make an offer we have to make an analysis and study the client’s numbers, processes and people. The analysis is non-invasive, the approach is structured, it wastes the client’s time and ends with a 90-minute presentation in which we tell the client how much and how they will improve their results with a Feel Centre project. Normally in a company of 200 people we interview 10 of them for 45 minutes.

Interestingly, already during the analysis the customer notices an improvement, and often we do not even know why this happens.

How do you use cinema in your projects?2022-08-10T15:44:14+02:00

Feel Center is a film company and therefore uses films, video clips, feature films for training. For example, for problem solving projects we involve the teams in the interpretation of theatrical or cinematographic texts that recall the problem: they write the screenplay for a film on the subject, shoot the video inside and outside the company, proceed with editing and post-production. With this method, the company equips itself with a videolibrary of problems, and solutions, generated from within.

Another example is the use of Virtual Reality: virtual reality stations with Oculus visors, on which participants engage in virtual experience in simulation, earning points, and recording everything on tablets. Viewing of films, feedback, proclamation of the best tutorial produced by the students. The work is narrated with professional video footage and a window on social media.

We shoot 12 double films, in which the typical customer relationship situation is filmed in the NO version, showing how not to do it, and in the YES version, using principles and techniques for respect and emotional involvement of customers.

What if a client wants a tailor-made film or audiovisual project?2022-08-10T15:43:49+02:00

Many entrepreneurs write a book about their company, touching on topics such as company credo, history, strengths, training, etc.

Feel Centre can translate a book into a film or web series, which is useful for communicating values that should not be lost.

The film can be made at zero cost for the client company and the audiovisual product would also, and above all, be an internal and external training tool, and could be included in an internal Academy, i.e. in a digital learning platform that we could build on demand.

What does a typical Problem Solving project look like?2022-08-10T15:43:22+02:00

We start by defining the problem the customer is asking us to solve and measuring its economic consequences. Problems often involve the need to remedy them, but remedies are expensive and do not eliminate the root of the problem, which is often more than one, and it is difficult to identify the main one. Solutions eliminate the root of the problem, but the problem may reoccur.

Only with prevention can the root of the problem no longer recur.

We take the client to identify the root of the problem and the prevention systems (contractual, governance, procedural, smart contract, artificial intelligence, blockchain, others).

Before a problem solving project we can take people to the theatre to watch our No Problem show. After the project we install a Corrective Action procedure in the company.

What does a typical innovation project look like?2022-08-10T15:42:58+02:00

Our innovation projects are aimed at innovating our customers’ products/services, but also processes, e.g. sales processes.

We create innovation workshops in which we use our Creativity Machine, a theatrical machine (we do business theatre) that connects tools and needs, using a method (the structure of the machine) and wheels of discovery. All with great teamwork.

Does Feel Center also deal with start-ups?2022-08-10T15:42:30+02:00

Feel Center was founded in 2014 as an innovative start-up and is now an innovative SME, and has also published a playbook for entrepreneurs entitled Life Choices, because making a start-up is a life choice.

We assist entrepreneurs in preparing the business plan, defining the product and service, always starting with the needs of the customers. Over the years we have found that start-ups often fail for two reasons: it is not clear who is in charge, they focus on the product instead of the customer.

See in this regard our cartoon How NOT to make a start-up.

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